Vision and Strategy

Our vision – we offer our customers flexibility! We always take the wishes of our customers into account with a natural determination and positive attitude and put solutions into place in an amazingly short time. Our solutions are based on the outstanding quality of our products and services as well as perfectly functioning processes. We deal with innovations on a daily basis and search extensively for new developments and improvements - with the aim of increasing the success of our customers. The JOTA team expands the company base with dynamism and commitment strengthening JOTA’s market leadership in the rotary instrument sector. Our strategy - who are our customers? We distribute our market services primarily in the dental, chiropody and jewellery sector. Our direct customers are co-distributors with a high level of involvement and strong position in the local market. Our market services contribute greatly to the success of our customers. We develop close partnerships over many years with our co-distributors. We interact with end users and opinion makers wherever possible, as they are the source of our market services and innovations. We also cooperate with associated manufacturers so that we can cover customer requirements fully. What are our market services? We distribute a whole range of high-quality rotary instruments “Made in Switzerland” combined with excellent customer service. We sell primarily complete solutions for specific applications comprising our instruments and services. The main focus is on the marketing of Jota brand products. What services do we provide for our customers? Our excellent team is the basis for our outstanding customer service. We also provide our customers with comprehensive, professional marketing packages to develop strong sales of our products locally. Our outstanding ability to deliver on all levels of value creation for our customers combined with a well-managed product range ensures that the customer receives the best possible product at the right time and in the right place.